Signup conversion
InstrumentedSource: Client funnel events and provider-result events
Find the pages and campaigns that turn visits into confirmed Beehiiv subscribers.
Weekly
Measurement dashboard
Know which readers, sources, and sponsors are compounding.
StackDrafter now has an operating layer for signup conversion, Beehiiv hygiene, cohort retention, and sponsor proof. The goal is to make weekly decisions from evidence instead of list-size guesses.
Weekly scorecards
The dashboard separates what is already instrumented from what still comes from Beehiiv exports.
Preference depth
InstrumentedSource: Signup preferences and Beehiiv custom fields
Judge whether the audience is identifiable enough for editorial and sponsor segmentation.
Weekly
Beehiiv delivery health
Manual exportSource: Beehiiv send and subscriber exports
Watch delivery, bounce, complaint, unsubscribe, and provider failure rates before scaling growth.
After every send
Reader signal quality
Weekly reviewSource: Reader replies, signal CTA clicks, forwards, and field-note log
Turn repeated operating friction into future issues, checklists, and sponsor-safe proof.
After every send
Cohort retention
Manual exportSource: Beehiiv activity export joined to signup week/source/campaign
Keep acquisition channels that create retained readers, not just cheap signups.
Weekly after first four sends
Sponsor proof
InstrumentedSource: Tracked sponsor redirect routes and Beehiiv click export
Show sponsors click quality, reader fit, and attribution without exposing subscriber identities.
Per campaign
Security posture
InstrumentedSource: Protected security status endpoint, structured function logs, Vercel Analytics, and Speed Insights
Confirm the subscriber engine, outbound integrations, rate limits, headers, and performance are healthy before adding traffic.
Weekly and before acquisition pushes
Sunset hygiene
Beehiiv setupSource: Beehiiv segment or automation for inactive readers
Protect deliverability by re-engaging or suppressing inactive subscribers.
60 and 90 days
Beehiiv export fields
SentDeliveredBouncedOpensUnique OpensClicksUnique ClicksClick-Through RateUnsubscribesSpam ComplaintsForwardsRepliesInactive 60 DaysInactive 90 Days
Subscriber quality fields
IndustryRoleCompany SizeBuying IntentTopicsSignup SourceSignup WeekSource KeyCampaign Key
Sponsor-safe proof
DeliveredTotal ClicksUnique ClicksPrimary CTA ClicksTop Reader IndustriesTop Reader RolesBuying Intent MixAttributed Subscriber Count
Funnel contract
Every subscriber should move through named events before they become a retained reader.
Intent
newsletter_email_focused
A visitor entered the signup flow.
Website
Fit signal
reader_fit_opened
The visitor inspected preference fields before subscribing.
Website
Submission
newsletter_signup_submitted
The form sent a validated signup attempt.
Website
Confirmation
newsletter_signup_provider_succeeded
Beehiiv or the fallback provider accepted the subscriber.
API route
Quality
Beehiiv export
The subscriber opened, clicked, stayed active, or churned.
Beehiiv
Signal
reader_signal_clicked
A reader opened the workflow-signal email handoff.
Website
Beehiiv hygiene
Treat inbox health as an operating system, not a launch task.
Sending domain authenticated
Beehiiv shows SPF, DKIM, DMARC, and domain verification passing.
Risk: Good content still lands in spam or Promotions when authentication is weak.
Before paid acquisition
Welcome email enabled
New API subscribers receive the first welcome or onboarding email.
Risk: New subscribers forget why they signed up and churn before the first issue.
Before launch
Custom fields created
Beehiiv stores industry, role, company size, buying intent, topics, source, and cohort fields.
Risk: Subscriber quality cannot be segmented after the fact.
Before scaling acquisition
Inactive-reader segment exists
Beehiiv can identify readers inactive for 60 and 90 days.
Risk: List size grows while deliverability quality decays.
After first four sends
Weekly export routine
Delivery, click, source, preference, and activity exports land in the weekly scorecard.
Risk: Sponsor and acquisition decisions rely on memory instead of proof.
Every send week
Founder review
Five questions decide whether the publication is getting stronger.
- Did the primary CTA produce high-intent action?
- Did any source create commercially relevant subscribers?
- Did replies reveal a repeated workflow surface?
- Did delivery, complaints, unsubscribes, or bounces suggest inbox risk?
- What should change before the next send?
Which source produced confirmed subscribers?
Fields: source, sourceKey, campaignKey, provider success
Cut sources with poor provider success or weak fit.
Which readers look commercially relevant?
Fields: industry, role, company size, buying intent, topics
Use strong segments for editorial focus and sponsor fit.
Which cohorts are still reading?
Fields: signupWeek, sourceKey, campaignKey, opens, clicks, inactive days
Keep channels that create retained operators.
Which issue created high-intent action?
Fields: issue slug, CTA clicks, replies, reader signals, readiness checklist signups
Turn strong surfaces into follow-up issues or sponsor inventory.
Is deliverability clean enough to scale?
Fields: delivered, bounced, spam complaints, unsubscribes, provider failures
Pause growth pushes when inbox trust weakens.